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LEGO - the heirloom toy

Lego is timeless and ageless. Yes, sure the packaging has changed and clever ways of getting us to buy more Lego are part of this day and age. But how cool is it that kids of today are so often building on a collection that started with their mum or dad? So often we hear from our customers about the hand-me-down collection that is being built upon by the next generation. And I can’t help but love the grandmas who have refused to pass on the Lego to the son or daughter, but keep it at their house for the grandkids! We often hear about the denim and string bag from the 80s that helped to make Lego play a...

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